MarketLabs
Compass · by MarketLabs

Reach your revenue target. Always.

Compass is the AI Revenue Intelligence Platform that detects revenue risks before they impact results and recommends the highest-impact actions to close the gap to target.

Compass · Live
Q4 FY26

Budget Target

€0.0M

Current Forecast

€0.0M

Revenue Gap

-€0.0M

COVERAGE 86%
Compass detected the gap
Recommended actions to close the gapTOTAL POTENTIAL +€6.6M
  • Protect
    +€2.1M

    3 deals at risk · stakeholder change

  • Accelerate
    +€1.8M

    5 deals · briefings ready

  • Activate
    +€1.2M

    12 stakeholders · warm path

  • Generate
    +€0.9M

    8 lookalike accounts triggered

  • Expand
    +€0.6M

    4 expansion plays in base

Commercial teams don't miss budget because they lack data. They miss budget because critical signals are discovered too late. Compass continuously monitors your pipeline, stakeholders, accounts and market signals, then tells you exactly what actions to take to protect, accelerate and grow revenue.

Sovereign European infrastructureGDPR & AI Act by designPrivate deployment availableSOC 2 roadmap
The problem

Why commercial teams miss their number.

By the time a deal is marked as at risk in CRM, the signals were already visible weeks earlier. The data exists. The signals exist. They just arrive too late to act on.

  • 01

    Critical signals arrive too late

    Stakeholder changes, competitor activity, declining engagement — visible weeks before they show up in the forecast.

  • 02

    CRM data is incomplete

    Reps update what they remember. The system reflects activity, not reality. Decisions get made on a partial picture.

  • 03

    Deals become at-risk without visibility

    By the time the deal slips, the cause is three weeks behind you. The signal was there. Nobody saw it.

  • 04

    Decision makers remain unidentified

    Teams sell to the contact they have, not to the buyer who actually signs. Champions leave. New stakeholders enter unannounced.

  • 05

    Teams don't know where to focus

    Hundreds of deals. Thousands of accounts. No system tells the team where one hour of effort will produce the highest revenue impact.

How it works

How Compass helps you reach your revenue target.

A continuous intelligence loop — from your budget, through your data, into the actions that close the gap.

  1. Step 01

    Define your budget

    Set your revenue targets and commercial objectives by team, territory, segment, and product line.

  2. Step 02

    Connect your stack

    CRM, ERP, email, calendar, meetings, messaging, and external sources. Compass connects in days, not months.

  3. Step 03

    Build the Ontology

    Compass models every entity — people, companies, deals, events and signals — into a unified ontology. Custom per industry, continuously updated, queryable as a living graph.

  4. Step 04

    Monitor continuously

    The platform watches risks and opportunities 24/7 — across pipeline, accounts, stakeholders and the market.

  5. Step 05

    Act with the highest impact

    The Recommendation Engine identifies the actions most likely to close the gap to budget — ranked, explained, ready to execute.

Five revenue levers

Five ways Compass closes the gap.

Every recommended action falls under one of five revenue levers. Each lever moves the number — and Compass tells you which one to pull, when, and where the impact will be.

Lever · 01

Generate

Create new pipeline.

Discover lookalike companies, signal-based opportunities and untapped accounts the team hasn't engaged yet.

Outcome

More qualified pipeline. Less time spent prospecting blind.

Example

A new funding round in a target segment triggers an outreach play to 12 lookalike companies, with a tailored brief for each.

Up to 30% more qualified pipeline per quarter.
Lever · 02

Activate

Engage the right stakeholders.

Identify decision makers, champions, and influencers. Map warm introduction paths the team didn't know existed.

Outcome

Faster access to the buyer who actually signs.

Example

A stalled enterprise deal surfaces a new stakeholder. Compass identifies a warm path through a board member and drafts the introduction.

2× faster engagement on multi-stakeholder deals.
Lever · 03

Accelerate

Move deals faster.

Generate meeting briefings, next-best-actions, and proposal recommendations that compress sales cycle time.

Outcome

Shorter cycles. Higher win rates on deals already in motion.

Example

Before every meeting, the AE gets a one-page briefing: who's in the room, what changed, what to ask, what to send after.

15–25% shorter sales cycles on tracked opportunities.
Lever · 04

Protect

Defend revenue at risk.

Detect competitor activity, stakeholder changes, and declining engagement before deals slip.

Outcome

Forecast surprises stop happening.

Example

A champion is hired away. Compass flags the risk same-day and recommends a multi-thread strategy with three named alternatives.

Recover 1 of every 3 deals that would otherwise have slipped.
Lever · 05

Expand

Grow existing customers.

Identify upsell, cross-sell, and expansion opportunities across the installed base — signal-driven, not survey-driven.

Outcome

Net-revenue retention you can plan around.

Example

An existing customer hires a new VP in an adjacent business unit. Compass surfaces the expansion play and brief.

10–20% NRR uplift on monitored accounts.
Who Compass is for

Built for complex sales organizations.

Compass is designed for organizations where every deal counts, every stakeholder matters, and missing the number costs a quarter to recover.

Ideal fit
  • Multi-stakeholder sales
  • High-value opportunities
  • Long sales cycles
  • Revenue accountability
  • Sustained budget pressure
Not ideal for
  • E-commerce
  • High-volume transactional sales
  • Low-ticket products
  • Self-service businesses
Built for revenue leaders

One platform. Every seat at the revenue table.

Chief Revenue Officer

Will we hit our target?

Continuous budget coverage, gap-to-target analysis, and the scenarios that get you there — explainable, not opaque.

VP Sales

Which deals are at risk and why?

Live deal scoring with the signals behind every score. Slippage prediction before the forecast meeting, not after it.

Revenue Operations

Where are we losing efficiency?

Pipeline diagnostics, signal coverage across the funnel, and the operating model that compounds quarter over quarter.

Account Executive

What should I do next?

A ranked list of the highest-impact actions on every account and every deal — with the briefing and context to execute.

The questions revenue leaders ask every day

Compass answers them — every day, in real time.

  • 01Will we hit our target?
  • 02Which deals are likely to slip?
  • 03Where is our budget gap?
  • 04Which opportunities should we prioritize?
  • 05Which stakeholders should we engage?
  • 06Which accounts can we expand?
  • 07What action has the highest revenue impact right now?
Why Compass is different

Not another CRM. Not another dashboard.

Compass is not where data goes to rest. It is where decisions get made — and where revenue gets defended, week after week.

CRM
Compass
CRM stores activity
Compass recommends action
CRM reports the past
Compass predicts the future
CRM manages records
Compass manages outcomes
CRM stores data
Compass creates intelligence
The intelligence layer

The Context Graph behind every recommendation.

Compass connects people, companies, deals, signals, meetings, emails and market events into a single living graph — a model of your commercial reality, updated continuously.

Recommendations aren't guesses. They are derived from the graph: from how stakeholders relate, how deals behave, how signals propagate. Better context produces better decisions.

  • Companies
  • People
  • Deals
  • Signals
  • Meetings
  • Emails
  • Market events
  • Relationships
RELATIONSHIPS
DealsLive
1,247
€41.2M pipe

Active opportunities with stage, owner, risk & momentum.

Click a node to inspect

When your budget is at risk, Compass tells you exactly what to do.

30 minutes. Your accounts, your pipeline, your signals. We'll show you what your team is missing — and the actions that close the gap.