CRO
When the board asks “will we make the number?”, you need an answer grounded in reality, not in your reps' optimism. Compass gives you continuous visibility into budget coverage, deal health, and the actions that will close the gap.
Solutions / Sales & Commercial Operations
Predictable revenue. Protected budget. Continuously.
Compass for Sales & Commercial Operations gives revenue leaders a continuous, signal-driven understanding of their pipeline, their budget, and the actions that will protect both.
CRM systems store commercial activity.
Compass understands commercial reality
The problem every CRO knows
The forecast meeting is the wrong time to learn the deal slipped.
01
Forecasts are fiction by Tuesday.
Sales reps update their CRM with optimism. Managers add their judgment. By the time the number reaches the CRO, nobody knows what's actually true. The forecast is a negotiation, not a measurement.
02
Signals arrive too late.
Your champion changed jobs three months ago. Your competitor signed a partnership with your prospect last week. A new tender opened in your territory yesterday. By the time someone notices, the deal has already moved without you.
03
Budget gaps are diagnosed, not prevented.
When the quarter ends, you know how much you missed. What you didn't know was which deals were going to slip in week 4, which prospects you should have activated, which actions would have closed the gap. By then, it's too late.
How Compass resolves it
Continuous understanding. Anticipated action.
Compass for Sales & Commercial Operations runs as a continuous loop: it senses signals, it understands what they mean for your budget and pipeline, it suggests action, and it tracks what changes after you act.
Step 01
Sense
Every relevant signal — CRM update, email, meeting, news, competitor move, leadership change, financial event — flows into a single continuous stream.
Step 02
Understand
Signals are interpreted against your knowledge graph: which deals are affected, which stakeholders matter, which territories are exposed, which budget commitments are at risk.
Step 03
Decide
Compass surfaces what matters now: deals to accelerate, stakeholders to engage, prospects to activate, gaps to close. Every recommendation is scored and explainable.
Step 04
Act
Your team acts. Compass tracks the response, learns from the outcome, and refines its understanding. The loop continues.
What you get with Compass for Sales & Commercial Operations.
Capability 01
Budget & Coverage Intelligence
See your budget vs. pipeline coverage in real time, across every dimension — sales rep, territory, product, account, business unit. When coverage drops below threshold, Compass tells you exactly where and why.
- Budget upload by sales / territory / product
- Real-time coverage ratio per dimension
- Gap analysis with cause attribution
- What-if scenarios (if deal X slips, residual gap?)
- Hierarchies for CRO / director / manager / rep
compass · Revenue Intelligence
Pipeline
€48.2M
+12%
Coverage
3.4×
+0.4×
Win rate
31%
+3pt
Quarterly pipeline vs budgetFY26 · €M
Pipeline Budget
compass · Deal Intelligence
Leonardo · Maritime Surveillance
Opportunity · €12.4M · Stage 4 of 6
74
score
Score breakdown
Fit88
Momentum64
Access76
Risk42
Capability 02
Deal Intelligence & Scoring
Every deal in your pipeline has a continuously-updated score. Not the rep's optimism — a model that fuses signals from your CRM, your meetings, your OSINT, and your firmographics. Every score is explainable.
- AI deal scoring with explainable factors
- Slippage prediction and early warning
- Single-threaded deal detection
- Competitor activity flagging on your deals
- Stakeholder risk monitoring
Capability 03
Relationship & Org Chart Intelligence
Compass builds a living org chart of every prospect — automatically, from your meetings, your emails, your LinkedIn data, and OSINT. It identifies the decision makers, the influencers, the champions, and the missing stakeholders you should engage.
- Auto-generated org charts per account
- Decision maker / influencer / champion tagging
- Single-threaded deal alerts
- Champion change detection (when they leave)
- Warm intro pathfinding via internal network
compass · Account · Org & Influence
Stakeholder map · influence9 contacts
A. Conti
CEO · Champion
M. Rossi
CFO · Blocker
L. Bianchi
COO
S. Greco
CTO · Sponsor
P. Russo
Procurement
E. Marino
Legal
G. Costa
Ops Lead
compass · Signal Feed
Account signals · Banco BPM live
Banco BPM announces new CRO appointment
2h ago · News · OSINT
Counterpart Q3 EBITDA -8% vs guidance
Yesterday · Filing
Decision maker changed at Leonardo Cyber Div.
3d ago · LinkedIn
EU export control update — dual-use Annex IV
1w ago · Regulatory
Major shipyard awarded €420M frigate contract
1w ago · Tender
Capability 04
Signal & Trigger Intelligence
Compass continuously monitors your accounts and your territory for events that matter: leadership changes, funding rounds, M&A, hiring spikes, regulatory events, competitor moves. Each signal is routed to the right deal, the right rep, the right action.
- 200+ OSINT sources monitored continuously
- Trigger-based prospecting alerts
- Competitor activity on your accounts
- Buyer intent signals from digital footprint
- Account news with relevance scoring
Capability 05
AI Copilot & Next Best Action
For every deal, every account, every stakeholder, Compass surfaces a ranked list of suggested actions — with the reasoning. Your AI copilot is always one prompt away from a briefing, a draft, an analysis, or a strategic recommendation.
- Next best action per opportunity
- Pre-meeting briefings with full context
- AI-drafted follow-ups grounded in conversation
- Strategic Q&A on accounts (“Why is X at risk?”)
- Daily personalized digest per sales rep
compass · AI Copilot · Briefing
Pre-meeting briefing
Leonardo · Q4 review · Tue 10:00
Attendees: A. Conti (CEO), M. Rossi (CFO), 2 others
Objective
Confirm budget split for FY26 and resolve CFO concerns on phasing.
Key signals
- • CFO publicly raised cost concerns on Q3 call
- • New CRO appointed — first meeting since change
- • Competing RFP at major shipyard closing in 14 days
Recommended ask
Lock pilot scope for Maritime Surveillance module by Dec 15.
compass · Team Performance
Team quota
95%
+4pt
Win rate
31%
+3pt
Coverage
3.2×
+0.4×
Activity
78/100
+6
Rep
Quota attainment
Win
Cov
Act
Δ
Sara R.
AE · Enterprise
118% of quota
38%
4.1×
92
Luca M.
AE · Mid-Market
104% of quota
33%
3.6×
87
Giulia F.
AE · Enterprise
96% of quota
31%
3.2×
78
Marco B.
AE · Mid-Market
82% of quota
27%
2.8×
71
Elena T.
SDR Lead
74% of quota
24%
2.4×
64
Capability 06
Team Performance Monitoring
Every rep, every team, every quarter — in one continuous view. Compass aggregates pipeline, activity, conversion and execution signals into a single performance picture so managers can coach against evidence instead of gut feel, and revenue leaders see drift early.
- Live leaderboard with quota attainment per rep and team
- Win rate, coverage and cycle time benchmarked vs. peers
- Activity quality score (calls, meetings, follow-ups) — not just volume
- Drift alerts when a rep's pipeline or velocity breaks pattern
- 1:1 prep packs auto-assembled before each coaching session
Two ways to run Compass
Standalone or layered. Your choice.
Compass Standalone — when you don't have an enterprise CRM
Compass is your system of record. Pipeline, deals, contacts, activities, forecasts — all native to the platform. Replace Excel and ad-hoc tools with a platform that does signal intelligence natively. Typical fit: mid-market commercial teams, growing companies, organizations escaping legacy tools.
Compass as Intelligence Layer — when you already have Salesforce, HubSpot, Dynamics, or TeamSystem
Compass becomes the intelligence layer on top of your existing CRM. Bidirectional sync — your CRM stays your system of record, Compass becomes your system of intelligence. We enrich your data with signals, scoring, and decision intelligence. Typical fit: enterprise teams with established stacks.
Built for
Revenue leaders who can't afford forecast surprises.
VP Sales / Sales Director
You manage 10–50 reps across territories and segments. You need to know which deals are real, which reps are on track, which territories are at risk — and what to do about it before the quarter ends.
Sales Operations Lead
You run the engine: forecasts, pipeline reviews, territory design, scoring models. Compass gives you a continuous, explainable, AI-driven view of the revenue machine — without spreadsheets and without manual data wrangling.
Cross-industry by design
Different markets. Same discipline.
Compass for Sales & Commercial Operations works the same way across industries — the entities in the knowledge graph change, the operating logic doesn't.
Defence
Naval export programs and capability sales.
Explore
Credit & NPL
Origination and servicing pipelines under regulatory pressure.
Explore
Government
Tender intelligence and stakeholder mapping for public buyers.
Explore
Corporate Strategy
M&A pipelines and competitive positioning at the C-suite.
Explore
Tech & Software
Enterprise sales cycles with multi-stakeholder buying committees.
Explore
Hit your number. Without surprises.
Book a demo. We'll show you Compass on a deal cycle relevant to your business — your industry, your scale, your reality.